The Story Behind The Sign - Jesus Saves

If you have ever been to NYC or Los Angeles, you’ve likely seen the incredible historic landmark signs known as the 'JESUS SAVES' sign. These giant red neon signs are iconic sights in both NYC and Downtown LA and they serve as a powerful reminder not only of each city’s rich religious history, but also of who Jesus was, is, and always will be. Our Savior.

The Jesus Saves sign was first installed in 1935 at The Bible Institute of Los Angeles.  The neon sign in NYC is now a historical beacon of light.

The signs are trendy and instagrammable, they are flashy and out of the ordinary, they are tourist attractions that look amazing, but there’s more to these signs than meets the eye. Everything about them has a message, every detail is God ordained to remind us of who Christ is and who we should be. Ready to dive into the details? Keep reading.

The Significance Of The Jesus Saves Signs -

Everything in life can teach us something if we’re willing to learn and these iconic neon signs do just that. There are many messages of hope that can be pulled from this sign, here are a few:

The Color - The Blood Of Jesus

The color of the Jesus Saves signs is red which signifies the blood of Jesus. The blood of Jesus is a powerful symbol of hope and deliverance. It represents the ultimate sacrifice of love and reminds us that we are all connected through His blood. The blood of Jesus is also a reminder of the power of love, forgiveness, and hope that we can all find in the midst of suffering. It is an incredible symbol of the grace and mercy of God.

The Neon Glare - Beacon Of Hope

The neon glare of both Jesus Saves signs makes it almost impossible to miss. The signs can be seen during the day, but they shine brightest at night. They are beacons of hope which serve as a reminder that no matter how dark the night gets, Jesus saves. He will not leave anyone alone in the darkness, instead, He will light that place up and provide hope for the future.

The Location - Trendy Not Churchy

The Jesus Saves sign is placed above one of the trendiest places in Downtown LA, the Ace Hotel and in Manhattan, NY. Thousands of people frequent those areas every day, some who know the Lord, some who don’t want to, and some who have never heard of Him. Since the signs have become tourist attractions many people go there to see them, but those who go there for other reasons get to see them too. This puts the message of the gospel in front of all kinds of people from all walks of life. It’s a reminder of how Jesus walked the Earth. Jesus would go anywhere and speak to anyone. He came to save those called filthy, drunken, selfish, and scared as much as those that are giving, loving and compassionate. These signs take the message beyond the church, which sounds like something Jesus would do too.

The Words - Jesus Saves

Watch the short video HERE

The words on the signs are a reminder of God’s unconditional love. It reminds us of the fact that Jesus came down to Earth and died for our sins so that we could be saved through Him. It’s an age-old message that is just as relevant and needed now as it was 2000 years ago. A present tense message that reminds us that Jesus still saves. He never stopped, and He never will. He saved us on the cross but today, He also saves us from a life of emptiness and loneliness. He saves us from a life without purpose. He saves us from a life without hope. When we accept Jesus into our hearts, we are saved from all of these things. We are given a new life – a life that is full of meaning, purpose, and hope. We are given a life that is worth living.

If you like the Jesus Saves sign and its significance, you’ll love our Jesus Saves pendant. This pendant was designed around the history of the sign and is available in sterling silver or gold overlay. The pendant like the sign serves as a constant reminder of this age-old message, Jesus Saves, everyone, everywhere, all the time. There isn’t a single soul He would not save, He’s not just the Savior of the church, He’s the Savior of the world, anyone can call on His name and be saved. He is that good!

Bradley Kellie creates Christian Jewelry to help you share your story, and tell HIS.